You are imagining the inner workings of a massive corporations to fit your narrative. Nintendo doesn't give a crap about Gamergate. In all likelihood it went something like this:
Nintendo PR Person: "Seems we are taking heat because someone said we referenced something called Gamergate."
Head PR Person: "WTF is Gamergate?!"
Nintendo PR Person: *googles Gamergate* "Apparently its a group that harasses women."
Head PR Person: "Alright, make a statement saying we dislike whatever it's called again."
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